Campaign Seminar



Friday, March 23, 2018:   5:00 p.m. to 10:00 p.m.

Saturday, March 24, 2018:  8:00 a.m. to 5:00 p.m.


This weekend seminar will bring you together with other REPUBLICANS (male and female) who have an interest in running for office, or managing a political campaign.  We have invited nationally acclaimed speakers from our past programs with a proven track record of success in their field.  If you are even thinking about running for political office in the future, this is an event you don’t want to miss.

The presentations will give you the knowledge and material needed to run for office or manage a campaign.  Want to learn how to fundraise?  We have a presenter who has raised money for some of Michigan’s Who’s Who in politics.

Are you an alumnus of either MEPSS or the MEPSS Campaign Seminar?  We have a special rate for you.

Details:

●  Date and Location:  March 23 & 24, 2018.  We are still working on securing a location.  

●  Registration: $150.00 for new participants.  $100.00 for MEPSS graduates or those who have previously attended the MEPSS campaign seminar.  Checks should be made out to MEPSS, and mailed to P.O. Box 13042, Lansing, MI  48901.  Questions?? Email them to mepssgopprogram@gmail.com.

●  Hotel Accommodations: There are several hotels, and once we have a location we will recommend hotels in the area closest to the event.

●  This program is open to any REPUBLICAN (male or female) who has an interest in either running for public office or wants to manage a campaign.

Interested in becoming a sponsor or organizational partner? Contact Dawn at 

mepssgopprogram@gmail.com.

Program Schedule - TENTATIVE

Friday, March 23, 2018


5:00 p.m.  – 5:30 p.m. Registration & Networking


5:30 p.m. – 5:45 p.m. Welcome and Introductions


5:45 p.m.  – 6:15 p.m.   Characteristics of an Ideal Candidate

Develop the attributes of an effective candidate. Although it is not necessary for a candidate to possess many desirable qualities in order to win, the more of these traits one has, the greater that individual’s chances of winning an election.


6:15 p.m. – 7:15 p.m.   Plan is the Foundation of a Good Campaign –

Components of a Winning Plan, how to target resource and timelines.

7:15 p.m.  – 7:30 p.m. Break


7:30 p.m. – 9:00 p.m.   Developing a Message and Outsmarting the Media to Get it Out

You will learn how to develop your message and use ‘earned’ media

9:00 p.m. – 10:00 p.m. WIN with BIG DATA  

Learn the importance of how to use data to maximize every aspect of your campaign, including your time.


Saturday, March 24, 2018


8:00 a.m. – 8:30 a.m. Breakfast & Networking


8:30 a.m. – 10:00 a.m. Grassroots Organizing

Learn how to maximize your volunteer efforts in the modern campaign for real grassroots success.


10:00 a.m. – 10:15 a.m. Break


10:15 a.m. –  Noon Campaign Photos, Literature and Mail

Learn what to do and the what-not-to-do with campaign photos and their use in handouts and mailings.  Learn how to acquire quality voter lists, choose designs and layouts to maximize your effort, and to coordinate voter mail and voter contact programs.


Noon – 12:45 p.m. Lunch & Networking




12:45 p.m. – 2:00 p.m. Digital Tactics

Learn about the latest tools and platforms to utilize for your campaign.  Many of these tactics are free and you will learn how to run a more efficient campaign.


2:00 p.m. – 2:15 p.m. Break


2:15 p.m. – 3:45 p.m.   Voter Identification and GOTV (Get Out The Vote)

Learn ways to implement effective targeted outreach to your supporters. Understand what resources you will need and what is available for early and absentee voters. Learn how to develop a systematic plan to get the most out of mail, phones, door-to-door, and Election Day strategies that deliver successful results, campaign you do not need to speak with everyone. Target the right voters, make sure they know who you are, and more importantly, know who they are! How to mobilize them to the polls on Election Day and Get Out The Vote! GOTV activities, door-to-door, phone and direct mail.


3:30 p.m. – 3:45 p.m. Break


3:45 p.m. – 5:00 p.m. How to Raise Contributions through Events and Individuals


Learn the Who, What, Where, When, Why and How of campaign finance laws asking for money, putting together a finance committee and organizing events.